Overview
During my time at the National Museum of African Art, I worked in the Office of Advancement on fundraising and membership development efforts. I worked in areas of design, copy writing, event coordination, and membership management.
Membership program
African Art Awards Dinner
#GivingTuesday
Year in Review
“Other duties as assigned” - Pepper, trophy design, heavy metal Africa,
Membership
During the course of the year we increased museum membership tenfold. I created membership materials with a fresh rebrand, coordinated member events, and maintained the membership database.
I created “First Look” and “Last Look” events which brought members into the museum for curator-led tours of new and closing exhibitions. (I also programmed the museum’s Pepper robot.)
African Art Awards Dinner
I designed the invitation suite and email marketing efforts for the African Arts Award Dinner. I also designed the trophy.
#GivingTuesday
As more was understood about COVID-19, series across the network pivoted to keep audiences informed about current topics. As part of this effort, I created a special health-themed social series entitled “You Oughta Know”. I also introduced IGTV as a way to distribute short-form video content about COVID-19 and health-related topics.
Year in Review
PBS Digital Studios distributed 50 unique pieces of COVID-19 video content across multiple platforms including YouTube, Facebook, pbs.org, IGTV, and other video distribution outlets. In order to maximize the reach of this content, I developed workflows, toolkits, visual assets, and other guidelines that encouraged PBS-owned accounts, Member Stations, YouTube creators, and traditional media outlets to share this content with their audiences. As a result of these efforts we had multiple videos trend on YouTube, passed 1 million engagements on Facebook, and secured media placement for our hosts on major news outlets.
Check out all the GIFs I created for this campaign on GIPHY